When we started to dream about Reset, we filtered our concept, business plan, community outreach, and team handbook with a few convictions about life.
We believe everyone wants to be part of something special. Whether we’re talking about an environment, an initiative, a team, our workplace, an event, or our families, we like to feel like we are part of something that is making a difference in the world around us. We like to feel valued in those systems. And, we think we’re all wired for some kind of community.
Sure, there are parts of us that are individualized. We take pride in being our own person and having our own identity. But there’s also a part of us that wants to be part of a community, laugh with people, live life together, and have shared experiences. Bottom line, we want to be that special place in Folsom where everyone feels valued and like they are part of something unique—that special boutique that people call their own. We want all of you to feel like Reset is your place you go to dream, get your head in a good space, refresh, rejuvenate, regroup, recollect, and . . . Reset.
With all of this in mind, we’ve created a few ways for folks to celebrate with us, wear their team colors, and let the world know something special is happening at Reset.
One of the unique community-oriented things we’ve created is our Founders Club. Our Founders Club is helping us raise funds as well as foster the kind of community we will always celebrate. When Reset opens, you’ll see these 100 ceramic numbered mugs on the wall. Our 100 Founders will also be listed by name on our wall—on a plaque. Our Founders have some special perks at Reset because they took a risk on us.
From time to time, you’ll see us honor our Founders in special ways. If you’ve ever needed people to support you, believe in you, encourage you, and stand side-by-side with you, you’ll understand why our Founders are special. Our Founders are our very first cheerleaders and the ones encouraging Reset to be the best we can be as we love this community.
We’ve welcomed about 60 folks into the Founders Club so far. There’s still a chance for you to get on board. Just send us an email at email@example.com and we’ll answer any questions and reserve a mug for you. We’ll get you some pretty cool merch that is exclusive to Founders. And, you can anticipate our opening in a unique way. Go here to read about the Founders Club.
Of course, you don’t have to be a Founder to be treated special. Reset is for everyone. We want everyone who walks in our doors to be overwhelmed with love and the feeling that they belong. We’ll have other coffee clubs, special events, merchandise, and rewards where everyone will be invited into the Reset experience in ways where you can show the world you are part of this special place.
And, if you simply want a place where you can get a good cup of coffee, a glass of wine, a beer, some tasty small plates, or sit and listen to good music while being treated like a human being should be treated, welcome to Reset.
Does it seem odd for a coffee shop/beer and wine bar to talk like this? It seems odd to us. Perfectly odd. And . . . we want more of this in our world.